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Website Design Industry in Canada

Updated: Mar 19, 2023

The market size of the web design industry in Canada has grown 1.0% per year on average in the past 5 years


The website design industry in Canada is a thriving and competitive industry, with a high demand for professional and effective website design services. The industry is characterized by a diverse range of businesses and individuals offering website design services, ranging from small freelancers to large web design agencies.


In recent years, the industry has experienced significant growth, driven by the increasing importance of digital presence and online marketing for businesses of all sizes. This has led to a growing demand for responsive, user-friendly and visually appealing websites that are optimized for search engines.


In Canada, the website design industry is also impacted by the country's thriving technology sector, with many tech startups and established tech companies driving demand for innovative and cutting-edge web design solutions.

Overall, the website design industry in Canada is a dynamic and rapidly growing sector, with a strong outlook for continued growth in the future.


More than 86% of Canadian businesses have some kind of online presence.


According to the latest survey published by Statistics Canada, 86% of Canadian businesses had some form of online presence, including a company website (77%), a social media account (57%), or paid online advertising (23%).



Among those businesses with a company website, 55% made sure their website was optimized for mobile devices.


The primary reasons for having social media accounts were to enhance the company image or promote goods/services (86%), communicate with customers for product/service development or innovation (44%), or for other communication purposes (59%).


Large businesses (71%) were more likely to use social media for recruitment compared to medium-sized businesses (53%) and small businesses (35%). Additionally, 14% of businesses with online sales utilized their social media account for conducting transactions, with small businesses (17%) being the most likely to do so, followed by medium-sized (6%) and large businesses (7%).

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