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  • Writer's pictureRahul

Digital Mortgage Lending Market Size and Trends

The digital mortgage market holds a significant share within the global digital lending market, estimated to be around 23%.

Digital Mortgage Market Share

With the rise of technology and the growing digitalization of financial services, consumers are increasingly embracing digital channels for their mortgage needs. The convenience, speed, and accessibility offered by digital mortgage platforms have led to a surge in adoption among borrowers worldwide.


Digital mortgage solutions offer cost-saving benefits for lenders. By automating manual tasks and reducing the need for physical documentation, lenders can achieve operational efficiencies, lower overhead costs, and expedite loan processing times. This cost-effectiveness incentivizes lenders to invest in and promote digital mortgage lending.


Digital Lending Market Size and Projection

In 2022, the worldwide digital lending market demonstrated a valuation of $12.6 billion. According to projections, this market is expected to experience substantial growth, reaching an estimated value of $71.8 billion by 2032. The projected growth rate for the digital lending market from 2023 to 2032 is set at a compound annual growth rate (CAGR) of 19.4%.

Digital Lending Market Size

This indicates a strong upward trajectory for the digital lending industry, highlighting the increasing adoption and utilization of digital platforms for lending purposes. The market's significant growth potential can be attributed to several factors, such as technological advancements, shifting consumer preferences, and the convenience offered by digital lending solutions.


With the projected rise in value, the digital lending market is likely to witness considerable transformations and innovations during this period. Lenders and financial institutions are expected to invest heavily in developing and enhancing their digital lending capabilities to cater to the growing demand and capitalize on the market's potential.


Furthermore, the projected CAGR of 19.4% signifies a sustained and robust growth rate for the digital lending industry. This growth is driven by factors such as increased access to digital platforms, streamlined loan application processes, faster approvals, improved risk assessment models, and the ability to cater to a wider customer base.


As the digital lending market expands, it is anticipated to revolutionize the lending landscape, offering borrowers greater convenience, accessibility, and flexibility. Additionally, the market growth presents opportunities for new entrants and existing players to develop innovative solutions, foster partnerships, and explore untapped markets.


Largest Mortgage Lenders Market Outlook

In 2022, mortgage rates experienced a significant increase, leading to a drastic decline in loan volumes. This situation prompted a reshuffling among the major players in the mortgage lending industry.


Rocket Mortgage and United Shore Financial held their positions as the leading lenders in terms of loan volume, maintaining their consistent rankings from previous years. However, Rocket Mortgage experienced a decline in market share, allowing the second-ranked lender to gain ground. Furthermore, there were notable changes in the remaining positions within the top 10 list.

Although LoanDepot retained its third-place ranking, Freedom Mortgage, Caliber Home Loans, Home Point Financial, and PennyMac Loan Services dropped out of the top 10. In their place, traditional banks emerged as replacements, signifying a reversal from the previous year's trend where non-bank lenders were experiencing substantial growth while financial institutions pursued other priorities.

Collectively, the top 10 lenders accounted for nearly 22 percent of all home loans originated in the United States in 2022. These rankings were established through an analysis conducted by Bankrate, utilizing preliminary data from the Home Mortgage Disclosure Act, supplemented by insights from ComplianceTech's LendingPatterns.com.


Largest Mortgage Lenders

Competition in Digital Mortgage Lending

  • Founded: 2016

  • Annual Revenue: $1 billion+

  • Loss: Loss of $303.8 million in 2021

  • Total Venture Capital Funding Raise by Startup: $905 million

  • Better.com is a direct lender providing online mortgage financing.

  • Borrower options include conventional loans, jumbo loans, adjustable-rate mortgages and refinancing loans.

  • In addition to providing mortgage rates in seconds, Better.com’s platform offers a digital marketplace featuring competitive quotes from an array of insurance providers for seamless purchase of a homeowner's insurance policy and instant access to leading real estate agents across the country.

  • Revenue Model: Better.com does not charge lender fees. Borrowers pay no loan officer commission fees, application fees, loan origination fees or underwriting fees. Instead, Better makes all its money by selling the mortgages it creates to “end-investors.” End-investors buy and sell mortgages on the secondary mortgage market, and profit from the interest borrowers pay on their home loans.

  • Founded: 2012

  • Annual Revenue: $235.2 million+

  • Total Venture Capital Funding Raise by Startup: $665 million

  • Currently its digital lending platform is used by more than 285 leading financial institutions.

  • According to its recent press release, In 2020, company expanded coverage to approximately 30% of all U.S. mortgage volume with the addition of South State Bank, TCF National Bank, FirstBank, Evergreen Home Loans and Idaho Central Credit Union.

  • San Francisco-based Wells Fargo, the largest bank retail mortgage originator in the U.S., was one of Blend's first partners and today approximately 75% of its mortgage originations come in through the digital application powered by the fintech, Blend stated.

There are more.

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