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Market Research for the Short-term Rental Market

Prior to initiating your venture in the short-term rental industry, it is crucial to have a comprehensive understanding of your competition within your intended market. Short-term rentals present a highly profitable investment opportunity for individuals seeking to delve into this niche.

Our reports are individually tailored to specific North American cities, allowing for complete customization to suit your preferred local area. This means that the report can be specifically adapted to your target city, whether it's located in the United States (such as New York, Miami, San Francisco, Los Angeles, Chicago, Houston, and more) or in Canada (including Vancouver, Toronto, Montreal, Calgary, and others).

Our market research report on short term rental covers:


Executive Summary

The executive summary is a concise yet comprehensive overview of the entire report. It provides a snapshot of the critical findings and insights, serving as a quick reference for decision-makers. It encapsulates key data, trends, and recommendations, giving readers a clear understanding of what to expect from the full report.


Overview of the Local City Economy

This section delves into the economic landscape of the local city. It includes details about the city's economic stability, major industries, employment trends, and any factors that might influence the short-term rental market, such as job growth, tourism, or business development.


Short-Term/Airbnb Rental Market

Here, you'll find a thorough analysis of the short-term rental market. It includes insights into the types of rental listings available, the distribution of listings based on the number of bedrooms, average daily rental rates, occupancy rates, and the resulting revenues generated by short-term rentals in the area.


Local Hotel Market

This includes data on the size of the hotel market, its historical growth, current occupancy rates, and forecasts for future demand. Understanding the hotel market is crucial as it directly competes with the short-term rental market for travelers' accommodation needs.


Housing Market Overview

In this segment, you'll find information about the broader housing market, which can impact the short-term rental market. This includes data on housing prices, trends in homeownership versus renting, and any notable developments or shifts in the housing market.


Key Market Drivers

Key market drivers are the factors that stimulate growth and demand in the short-term rental market. This section identifies and elaborates on these factors, which might include tourism trends, unique local attractions, business conventions, or seasonal events that draw visitors.


Market Restraints

On the flip side, market restraints are factors that can impede the growth of the short-term rental market. This could encompass regulatory challenges, competition from the hotel industry, economic downturns, or external events that discourage travel.


Competition: Analysis of Top Airbnb Rental Listings

A detailed analysis of the top Airbnb rental listings (Top 5) in the area is provided here. This includes an examination of their pricing strategies, customer reviews, property amenities, and any unique selling points. Understanding your competition is essential for positioning your short-term rental effectively.


SWOT Analysis

The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis offers a comprehensive evaluation of the short-term rental market. It identifies the internal strengths and weaknesses of the market, along with external opportunities and threats, helping you formulate a strategic plan that maximizes strengths and mitigates weaknesses and threats.

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