The estimated market size of probiotic drinks is more than $20 billion globally.
"Wildwonder," a probiotic sparkling drink brand, secured $500,000 in funding during a recent appearance on the television show "Shark Tank." Wildwonder faces competition from several other brands in the market space, including Kevita, Perkii, Doctor D's, and Revive Drinks, all of whom offer similar probiotic beverage products.
Wildwonder's probiotic drinks offer a healthier option to sugary sodas, with low calorie counts and clean, organic ingredients that aim to promote long-term health. The product is already available in hundreds of stores and has generated $1.4 million in sales for the current year. However, despite these impressive sales figures, Wildwonder is not yet profitable, as the cost of producing a single can is approximately $0.90, while the retail price is listed at $3.49. Nevertheless, the brand was able to secure $500,000 in funding on the "Shark Tank" show.
The KeVita Sparkling Probiotic Refresher is a refreshing, light beverage that is fermented using the brand's water kefir culture. With billions of live probiotics, it offers a beneficial addition to a healthy diet. Customers can purchase a 15.2 fl oz serving of the product for $2.50.
Kevita is a brand that produces a variety of fermented, probiotic beverages, including kombucha, apple cider vinegar tonics, and sparkling probiotic drinks. The brand was founded in 2009 by Chakra Earthsong, a holistic nutritionist and wellness expert, and Bill Moses, a beverage industry veteran. Kevita's products are all certified organic, non-GMO, gluten-free, and vegan, making them a popular choice for health-conscious consumers. In 2016, Kevita was acquired by PepsiCo, which has helped the brand to expand its reach and distribution channels. Today, Kevita's products are available in many grocery stores and health food stores across the United States and Canada.
Perkii is an Australian brand that originally offered a range of three still-formulated drinks containing the Lactobacillus probiotic. The success of these drinks prompted the company to expand its product line in November 2020, introducing a new range of sparkling drinks that contain the Bifidobacterium probiotic. Both the still and sparkling beverage options from Perkii contain more than one billion microencapsulated probiotics.
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Doctor D's Sparkling Probiotic is a line of carbonated, fermented beverages that contain live probiotics and are designed to promote gut health. The brand was founded by Dr. Kari Williams, a trichologist and hair care expert, who was inspired to create the product after experiencing her own digestive health issues. Doctor D's beverages are made using organic fruits, herbs, and spices, and are sweetened with a small amount of organic cane sugar. They are available in several different flavors, including ginger, lemon, and blueberry. In addition to promoting digestive health, Doctor D's probiotic drinks are also low in calories and sugar, making them a healthy alternative to traditional soda.
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